The Rise of Dry Weddings

Dry Weddings aka nonalcholic weddings are growing in interest with millenials and Gen Z - zoomers.

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Now on with the show.

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Welcome back to the Wedding MusicLetter! I don’t typically talk about podcast episodes in the newsletter. However, I think that dry weddings are an important topic and are increasing in interest.

I recently talked with DJ Riley Mullane on the Wedding Songs Podcast about dry weddings. You can listen to my chat with Riley here on Spotify.

“NoLo” drinks (no and low alcoholic alternatives) have been trending in interest over the past few years. As you can see from the below chart of the past 5 years in Google search, there has been an increase in interest in non-alcoholic with about a 20% rise in each of the past three years.

Chart Generated by Glimpse

You may be as surprised as I was when I found out that you must have the word NoLo because a non-alcoholic beer could still contain alcohol. There is a big difference between non-alcoholic and alcohol-free. Non-alcoholic beer can contain very small amounts of alcohol up to 0.5%. This however is not enough to give you a buzz or see many negative health effects in healthy adults. [source]

A common term for fancy drinks with no alcohol is “Mocktails” (kid-safe). This could be virgin margaritas, virgin mojitos, and Shirley Temples. Couples that want to offer alcohol-free drinks at their weddings will commonly showcase mocktails.

When looking at Google searches for the past 5 years, you will see below there has been a significant rise in interest in mocktails with a 50% projected trajectory bump in 2024.

Chart Generated by Glimpse